By the late 1920s, Fuji was Japan’s most popular bicycle. During World War II the company name was changed to Dainippon Cycle, which after the war was changed back to Nichibei Fuji Cycle Company. At first, it was importing and distributing US-products, but later it began bicycle production in Japan. In 1900 it was established under the trade name Nichibei Shōkai (literally 'Japanese-American Trading Company'). The company was founded in 1899 in Japan by Okazaki Kyūjirō.
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